About Us

LaBaron's originally opened in 1971 under owners Bruce and Les Baron. LaBaron’s Sports was located in Troy, MI, and was one of the largest power sports dealers in the state of Michigan. They had an outstanding reputation and were known for their unbeatable prices on ATVs and snowmobiles, as well as their customer service. After many great years of running a successful business, the Baron brothers decided to retire from the power sports industry and were looking to pass the torch to a new generation of power sports experts. 

Meanwhile, in late 2006, a reputable power sports shop was established in Almont, MI, under then-owner Craig Noble. It was at this time that we were asked by Bruce Baron to continue the LaBaron's name. We were honored to bring the name to Almont, MI, and due to our continued service excellence and customer service, our business grew rapidly. So fast that we had to move and upgrade our facility 2 more times for more square footage. Bigger and better locations each time.

LaBaron's Power Sports Showroom

In 2018, after 12 years at the helm, Craig Noble decided to retire and pass the torch yet again. Experience firsthand, our general manager (Chad Dingman) and lead technician (Alex Galeczka) assumed ownership over LaBaron’s Power Sports and moved to Imlay City, Michigan. We continued to grow and gain traction along the way increasing our machine shop operations and building our team.

In 2022 we purchased 32.5 acres along Van Dyke and Peck Rd in Brown City, Michigan with a big dream in mind. We planned to build a brand new facility on Van Dyke M-53 but a new opportunity popped up while planning the new build. Things seemed to be falling into place at such a perfect time. Luck some would say!

Aerial Shot of LaBarons Power Sports


In 2023 we purchased and moved into a 20,000 Sq Foot building on Enterprise Dr. and added another 5.25 acres that is adjacent to the vacant land we purchased previously. This facility is the biggest and best to date! So much more room for our service department and machine shop. Plus, a combined 37.75 acres to build the dream! Big things are coming and we promise to keep it interesting. Stay Tuned!

How do we continue to grow our business? Hard work, years of experience (16,240+ repairs completed and counting), and honest reliable staff! At LaBaron's Power Sports, our mission is to offer you the latest in dirt bike, ATV, and side by side parts and accessories at a competitive price while providing the best service in the power sports industry. We have a variety of parts distributors (Western Power Sports, Parts Unlimited and Tucker Rocky authorized dealer) and stock parts in 21 warehouses throughout the United States so you get your parts quickly.  We pledge our best efforts to make your experience both beneficial and enjoyable. Once you give us a try, we’re sure you'll be back for more!

Warehouse Locations 

50+ Years in Michigan and counting!


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